AskNicely Levels Up Salesforce Marketing Cloud NPS Capabilities

By Mitchell Hanson
on 3 July 2018

Activate your Customer Marketing Wonder Twin powers with Marketing Cloud NPS 

You may remember the Wonder Twins from the SuperFriends cartoon TV series. They are Zan and Jayna, alien siblings from the planet Exxor with shapeshifting abilities — but they can only activate them when they touch hands. Zan has the ability to morph into any form of water, while Jayna can transform into any animal.

Amazing alone, but better together. I think most marketers would agree that this approach — joining forces with your counterparts in Customer Success — is the best way to do consistently super things across the full customer lifecycle.

But, even working in lockstep, it’s tough to be a customer engagement hero without a 360-degree understanding.

Presenting Native Salesforce Marketing Cloud NPS Software

For those out there forging along this path, Salesforce Marketing Cloud can be a one-stop shop for most of what’s needed to maintain a trusted connection with customers, including customer journey mapping.

Now imagine knowing what your customers are thinking and feeling at each moment of truth, and capturing that as a straightforward metric. What if you could add the ability to better personalize interactions at scale, continually optimize journeys, and report on progress with an extra dimension of sentiment-based data?

To better help companies achieve this vision, AskNicely has released a best-in-class integration with Salesforce Marketing Cloud, which helps you:

  • Automatically send high-response NPS surveys based on any trigger and schedule
  • Understand sentiment at specific customer journey touchpoints or lifecycle stages
  • Capture real-time NPS scores and responses at the Contact and Account levels
  • Close the loop with automated workflows


Above: Automatically trigger NPS surveys at any point in a customer journey


Above: Now collect NPS Scores and feedback which will show in Marketing Cloud as soon as customers complete surveys

Sound good?

Get together with your counterpart in Customer Success or Marketing and book a demo to learn more. Or, if you’re ready to get started, take a look under the hood in our help docs here and here.

 

BOOK A DEMO

Activate your Customer Marketing Wonder Twin powers with Marketing Cloud NPS 

You may remember the Wonder Twins from the SuperFriends cartoon TV series. They are Zan and Jayna, alien siblings from the planet Exxor with shapeshifting abilities — but they can only activate them when they touch hands. Zan has the ability to morph into any form of water, while Jayna can transform into any animal.

Amazing alone, but better together. I think most marketers would agree that this approach — joining forces with your counterparts in Customer Success — is the best way to do consistently super things across the full customer lifecycle.

But, even working in lockstep, it’s tough to be a customer engagement hero without a 360-degree understanding.

Presenting Native Salesforce Marketing Cloud NPS Software

For those out there forging along this path, Salesforce Marketing Cloud can be a one-stop shop for most of what’s needed to maintain a trusted connection with customers, including customer journey mapping.

Now imagine knowing what your customers are thinking and feeling at each moment of truth, and capturing that as a straightforward metric. What if you could add the ability to better personalize interactions at scale, continually optimize journeys, and report on progress with an extra dimension of sentiment-based data?

To better help companies achieve this vision, AskNicely has released a best-in-class integration with Salesforce Marketing Cloud, which helps you:

  • Automatically send high-response NPS surveys based on any trigger and schedule
  • Understand sentiment at specific customer journey touchpoints or lifecycle stages
  • Capture real-time NPS scores and responses at the Contact and Account levels
  • Close the loop with automated workflows


Above: Automatically trigger NPS surveys at any point in a customer journey


Above: Now collect NPS Scores and feedback which will show in Marketing Cloud as soon as customers complete surveys

Sound good?

Get together with your counterpart in Customer Success or Marketing and book a demo to learn more. Or, if you’re ready to get started, take a look under the hood in our help docs here and here.

 

BOOK A DEMO


About the author

Mitchell Hanson

Mitchell Hanson is AskNicely’s VP of Marketing. When he’s not head’s down on managing, growing and overseeing our rockstar team of marketers, he’s off doing the fun work making hip hop beats with his two beautiful girls at his home studio in North Portland.

Other posts by Mitchell Hanson

More from the blog…

Thought Leadership

DiscoverOrg: Finding the Peppermint Bark Moment

 For Katie Bullard — Chief Growth Officer at DiscoverOrg, the leading marketing and sales intellige...

 

Legendary Tales of Customer Experience: A Jar of Oysters

This is the next in an ongoing series of stories about how innovative businesses create customer exp...

Thought Leadership

Ask Abby Nicely: Should I Follow Up With All Detractors After an NPS Survey?

Dear Abby, For my NPS survey, should I follow up with all detractors or just the lowest scoring ones...

NPS Best Practices

NPS Surveys: Not Just For Customer Success Anymore

Some businesses are convinced that NPS surveys and customer experiences fall squarely on the shoulde...

Like what you have read?

Sign up for our newsletter!

What our customers are saying

View Testimonials