Thought Leadership Posts

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DiscoverOrg: Finding the Peppermint Bark Moment

 For Katie Bullard — Chief Growth Officer at DiscoverOrg, the leading marketing and sales intellige...

 

Ask Abby Nicely: Should I Follow Up With All Detractors After an NPS Survey?

Dear Abby, For my NPS survey, should I follow up with all detractors or just the lowest scoring ones...

 

The Golden Rule For Growth: Be Nice

Business survival and success are inextricably connected to growth. This makes finding new avenues t...

 

New Webinar: Smooth Customer Journeys Deliver Smooth Customer Experiences

In 2018, customer experience is everything. More big brands, more agencies, and more technology comp...

 

The Customer Obsession Revolution Will Be Televised

In case you missed it, the age of the customer has arrived with no plans of leaving us anytime soon....

 

Portland’s Top-Rated Lyft Driver’s Best Pick-Up Line

So, a few months ago I had a bad day. I entered what was the busiest season of my 30s, and Portland ...

 

We Have Your Dreamforce 2017 Party Plan

Parties. Parties everywhere! That is life at Dreamforce 2017. Lists upon lists of "must-attend" Drea...

 

Using NPS to build a better candidate experience

When it comes to recruitment it’s not enough to place the perfect person in the perfect role; obviou...

 

Surveys Kill Kittens

What is it that holds the internet up? Once you get past Facebook and Twitter and sports results and...

 

NPS Black Belt Guide – Orange Belt: Picking out the easy targets

Step 4 - We’re sending out some surveys and starting to get some data back - data you can use straig...

 

WTF is NPS??!! A (very) quick intro.

Struggling to get your head around NPS and how to use it to really grow your business? Have you hear...

 

NPS Black Belt Guide – Yellow Belt: Plan your attack*

(don’t just leap in) *you should think of NPS as a way to lovingly embrace your customer rather than...

 

Growth Hacks from the 18th Century

In 18th century Prussia, Frederick the Great faced a tricky dilemma. To combat volatile bread prices...

 

NPS Black Belt Guide – White Belt: Taking on your boss

(developing executive buy-in) In the last post, we took a look at what NPS is and why you need to pa...

 

What is NPS and What Does it Mean for Your Business?

Customers who aren’t satisfied leave...And there are only so many customers you can lose before your...

 

Why NPS is a more important metric than revenue

You have finally got a pitch meeting with investors. They stare over the table at you, and ask “So, ...

 

What marketers can learn from #fakenews

Bruce Springsteen believes that his whole career has been built on the back of 1000 true fans. 1000 ...

 

The Fire Rooster

2017 is the Chinese year of the Fire Rooster – heralding lots of changes and challenges. A new Presi...

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