New Webinar: Smooth Customer Journeys Deliver Smooth Customer Experiences

By Ezekiel J. Rudick
on 15 March 2018

In 2018, customer experience is everything. More big brands, more agencies, and more technology companies are investing more resources than ever to stay ahead of the competition in this new age of the customer.

A recent study by Adobe showed that customers who have a less-than-stellar digital experience with your brand are 88% less likely to return for another one.

The Temkin Group’s research says that your most loyal customers are 5x as likely to repurchase, 7x more likely forgive you when you mess up an experience, and 4x more likely to refer you to their friends and colleagues.

Research by Salesforce indicates that more than half of consumers will leave a company that does not anticipate their needs.

And on the ROI front, Harvard Business Review relates that “customers who have the best past experiences spend 140% more compared to those who had poor past experiences.”

The Customer Journey Has Evolved

Historically, the customer journey has simply consisted of a not-so-magical combination of awareness, acquisition, onboarding, support, sustained use on the part of the customer. While all of this is still very important, customer feedback and advocacy represent the next evolution of rapid, sustainable business growth.

In other words, amazing, personalized experiences — not pretty good, not great — are now required to set yourself apart in your industry’s marketplace and unlock hyper growth

But how do you get to amazing in this new age of the vocal, always-on customer? You create an always-on mechanism for collecting and acting on their feedback. Ironing out the kinks in your customer’s journey.

Join Us for a “Smooth” Webinar

On March 21st at 11 am PST / 2 pm PST, our CEO and Co-Founder, Aaron Ward will participate in an exclusive webinar panel called, “Smooth Customer Journeys Deliver Smooth Customer Experiences.”

In this webinar, Aaron will unpack today’s businesses can use real-time NPS to launch an internal revolution of customer feedback and advocacy that results in amazing customer experiences.

You’ll learn:

  • How the customer journey has evolved to include customer feedback and advocacy
  • Challenges facing today’s customer and how to address them with brilliant CX
  • How to use NPS to deliver amazing experiences at every brand-customer touchpoint

 

Register Here

 

In 2018, customer experience is everything. More big brands, more agencies, and more technology companies are investing more resources than ever to stay ahead of the competition in this new age of the customer.

A recent study by Adobe showed that customers who have a less-than-stellar digital experience with your brand are 88% less likely to return for another one.

The Temkin Group’s research says that your most loyal customers are 5x as likely to repurchase, 7x more likely forgive you when you mess up an experience, and 4x more likely to refer you to their friends and colleagues.

Research by Salesforce indicates that more than half of consumers will leave a company that does not anticipate their needs.

And on the ROI front, Harvard Business Review relates that “customers who have the best past experiences spend 140% more compared to those who had poor past experiences.”

The Customer Journey Has Evolved

Historically, the customer journey has simply consisted of a not-so-magical combination of awareness, acquisition, onboarding, support, sustained use on the part of the customer. While all of this is still very important, customer feedback and advocacy represent the next evolution of rapid, sustainable business growth.

In other words, amazing, personalized experiences — not pretty good, not great — are now required to set yourself apart in your industry’s marketplace and unlock hyper growth

But how do you get to amazing in this new age of the vocal, always-on customer? You create an always-on mechanism for collecting and acting on their feedback. Ironing out the kinks in your customer’s journey.

Join Us for a “Smooth” Webinar

On March 21st at 11 am PST / 2 pm PST, our CEO and Co-Founder, Aaron Ward will participate in an exclusive webinar panel called, “Smooth Customer Journeys Deliver Smooth Customer Experiences.”

In this webinar, Aaron will unpack today’s businesses can use real-time NPS to launch an internal revolution of customer feedback and advocacy that results in amazing customer experiences.

You’ll learn:

  • How the customer journey has evolved to include customer feedback and advocacy
  • Challenges facing today’s customer and how to address them with brilliant CX
  • How to use NPS to deliver amazing experiences at every brand-customer touchpoint

 

Register Here

 


About the author

Ezekiel J. Rudick

Ezekiel J Rudick — Zeke for short — is AskNicely’s Content and Community Manager. With over a decade of ad agency and SaaS content strategy under his belt, he oversees all things content at AskNicely. When no one’s looking he’s roughhousing with his cat Taco, fronting his indie rock band Young Elk.

Other posts by Ezekiel J. Rudick

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