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Online reviews have a powerful influence on consumer behavior. In fact, 77% of consumers use at least two review platforms when researching businesses. Whether it's Google, Yelp, Trustpilot, or social media channels, customers are leaving feedback across a variety of platforms, and these reviews are having a big impact on purchasing decisions.
Manually managing or requesting reviews across multiple sites can be overwhelming, time-consuming, and lead to inaccurate reviews. It becomes increasingly difficult to scale this process as your business grows. So that’s where customer review management software comes in. These solutions centralize the review process, helping service brands manage their online reputation more authentically and effectively, providing actionable insights to improve customer experience and drive growth.
With that, let’s take a look at the 10 best customer review/reputation management software tools in 2025. We'll explore the top solutions available, their features, pricing, and the benefits they bring to businesses seeking to leverage customer feedback for success.
Customer review management software is a tool that helps business leaders efficiently manage, analyze, and respond to customer reviews across platforms like Google, Yelp, Trustpilot, and social media. These tools streamline the process of monitoring online feedback, helping to build trust with customers, improve satisfaction, and enhance their online reputation.
Reviews play a critical role in shaping customer perception. It’s important to actively engage with reviews in order to demonstrate your commitment to customer service and transparency. Ignoring reviews (especially negative reviews) can result in brand distrust, loss of credibility, and ultimately, revenue decline.
Customer review management software aggregates reviews into a single, centralized dashboard, making it easy for businesses to track customer feedback from multiple sources. They also provide notifications when new reviews are posted, allowing for timely responses. With built-in analytics, review management software allows you to identify trends in customer sentiment and pinpoint areas for improvement, helping refine your products, services, and experience.
Effective customer review management software is essential for creating actionable feedback loops with customers, boosting both online reputation and improving the customer experience. The right features can streamline processes, ensure prompt responses, and allow you to make data-driven decisions based on customer sentiment. Here are some key features to look for:
Review aggregation consolidates reviews from multiple platforms into a single dashboard. This makes it easy to monitor all customer feedback in one place and save time, reducing the complexity of tracking reviews on different sites.
Analytics and insights tools help to identify trends in customer feedback, spot recurring issues, and understand sentiment at scale. These insights can inform improvements in customer service, product offerings, or overall business strategies.
Automated review requests allow customer experience teams to ask customers for feedback after key interactions. This feature helps increase review volume and ensures you capture timely and relevant feedback without manual intervention.
Response management features make it easier to reply to customer reviews within the software. This streamlines quick and professional responses that ensure teams address concerns, express gratitude for positive feedback, and show customers their input is valued.
Integrations allow review management software to work seamlessly with other business systems, such as CRM, email marketing, or customer support platforms. This helps create a more unified approach to managing customer relationships and streamlines team workflows.
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AskNicely is the leading customer satisfaction platform designed to help businesses collect, analyze, and, most importantly, act on customer feedback in real time. Most customer review management software is reactive. Once customers leave public reviews, which can be damaging to a business, it flags those reviews. But AskNicely flips the script by proactively gathering feedback at key moments in the customer journey. This gives businesses the power to resolve issues before they escalate, recognize top-performing team members, and continuously improve the customer experience. The idea is to identify blind spots, customer friction points, and moments of delight as they happen, so businesses can take immediate, meaningful action.Â
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AskNicely has garnered positive reviews from users for its easy-to-use interface, automation and AI capabilities, and ability to provide real-time insights. Customers have praised the platform for its intuitive feedback collection system, which streamlines the data gathering and analysis process, allowing teams to respond promptly to customer concerns. Many users report a marked improvement in customer satisfaction, employee engagement, and revenue growth after implementing AskNicely.
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What kind of companies use AskNicely?
AskNicely is widely used across industries that prioritize customer experience, such as retail, home services, healthcare, and financial services. The platform is particularly beneficial for mid-market to enterprise-level businesses looking to improve their customer experience and employee engagement. Companies with a strong focus on customer-centricity, as well as those with multiple touchpoints for customer interactions, find AskNicely particularly useful.
Pricing
AskNicely offers several pricing tiers based on the size of your business and the features you need. Learn more about the flexible plans that grow with your business, whether you're just getting started or looking to scale your customer experience.
G2 ratings
AskNicely holds a solid rating of 4.7 out of 5 stars on G2, based on over 900 reviews. Users particularly appreciate the product’s ease of use, the ability to drive actionable customer insights, and its integration capabilities. It’s consistently recognized for helping businesses improve customer loyalty and streamline feedback processes, making it a popular choice among customer-centric organizations.
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Birdeye is a robust customer experience platform that helps businesses attract, convert, and retain customers by managing their online reputation at scale. Known for its comprehensive suite of tools, including reviews, surveys, messaging, and listings management, Birdeye is particularly popular among multi-location businesses and service-based industries. With a strong focus on automation and analytics, it empowers companies to stay in control of their online presence across hundreds of channels.
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Reviewllowz is a lightweight, developer-friendly review management solution built for SaaS and tech startups. It focuses on streamlining the way companies collect, monitor, and display user reviews across platforms like G2, Capterra, and Google. Designed to be simple, fast, and highly integrable with tools like Slack and APIs, it’s a favorite for teams that need flexibility and automation without the bulk of a full CX platform.
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Sprout Social is a powerful social media management platform that offers a well-rounded approach to digital presence, including customer engagement, content planning, analytics, and review monitoring. While its core strength lies in social media, Sprout has increasingly incorporated reputation management features, making it a go-to for marketing teams aiming to align review strategy with social performance and customer care.Â
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Brand24 offers real-time media monitoring and social listening to help brands keep a pulse on online conversations. While it’s not a dedicated review management platform, its ability to detect brand mentions across news sites, blogs, forums, and social media makes it an excellent tool for businesses looking to track reputation, spot trends, and manage PR crises before they escalate.
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Klaviyo is a leading marketing automation platform designed to help eCommerce brands grow faster through data-driven email and SMS campaigns. While it’s best known for its segmentation and automation capabilities, Klaviyo’s integration with product review tools and customer data features makes it a powerful indirect player in the customer feedback space, ideal for DTC brands that want to turn customer sentiment into sales.
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Jotform is an advanced online form builder that’s evolved far beyond simple survey creation. It allows businesses to gather structured feedback, request reviews, and streamline data collection with ease. With thousands of templates and powerful customization options, Jotform is perfect for teams that want to capture feedback at multiple touchpoints without relying on a dedicated CX or review platform.
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ReviewTrackers is a specialized review management platform that helps businesses monitor, respond to, and analyze customer feedback across dozens of review sites. Known for its centralized dashboard, sentiment analysis tools, and multi-location capabilities, ReviewTrackers is a solid choice for organizations seeking to unify their customer feedback strategy and improve their online reputation through actionable insights.
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Grade.us is a white-label review management platform designed for marketers, agencies, and consultants who manage online reputations for multiple clients. It offers automated review requests, customizable funnels, and reporting tools in a clean, no-nonsense interface. With a strong focus on review generation and conversion, it’s particularly valuable for agencies looking to offer branded reputation services.
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Podium is an all-in-one communication and reputation management platform tailored to local businesses. With tools for text messaging, webchat, payment collection, and automated review requests, Podium helps brick-and-mortar stores and service providers modernize customer interactions and collect more reviews with minimal effort. It's especially powerful for businesses wanting to manage all customer conversations from a single inbox.
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When choosing customer review management software, you should prioritize your unique needs. With so many options available, it's important to consider factors like integration with existing systems, scalability, and the ability to manage reviews across multiple locations.Â
Here are several tips to help evaluate and choose the right software:
Ensure the review management software integrates smoothly with the tools you already use, such as your CRM, email marketing platform, or customer support systems. This will help you create a seamless workflow and make it easier to manage customer interactions.
Look at real-world use cases and customer reviews to understand how the software works in practice. Reviews from businesses similar to yours can provide valuable insights into how effective the software is and whether it meets your needs.
Customization features allow you to tailor the software to your specific requirements, whether it's modifying review templates, setting up custom alerts, or designing automated review request workflows. Ensure that the software can be adapted to your unique business needs.
Before committing, test the software for ease of use. A user-friendly interface will reduce the learning curve for your team and make the process of managing reviews much smoother. Most software providers offer free trials or demos, so take advantage of them to explore the functionality and ensure it's intuitive.
When choosing review management software, consider the potential return on investment (ROI). Analyze the pricing plans in relation to the features offered, and think about how the software will help you increase customer satisfaction, enhance your online reputation, and ultimately drive revenue growth.
Managing customer reviews effectively is crucial to maintaining a positive brand reputation and building trust with your customers. Common issues such as inconsistent review responses, delayed feedback loops, or failing to act on review insights can harm your reputation and damage customer trust. To help you get the most out of your customer review management software, here are several best practices that customer service and marketing teams across industries rely on:
Make it easy and convenient for your customers to leave reviews by sending automated review requests and reminders after key interactions or purchases. Encourage positive reviews by asking customers for feedback after they've had a great experience with your product or service. The more reviews you collect, the more insights you gain.
Responding to both positive and negative feedback shows that you care about customer feedback and are willing to engage. Craft personalized responses that acknowledge the customer’s experience and offer solutions if necessary. This demonstrates to potential customers that your business values feedback and is committed to continuous improvement.
Use the AI analytics and insights provided by your review management software to track common themes, issues, and customer sentiment over time. Look for trends in feedback to spot areas for improvement and address recurring concerns before they escalate. Timely action can enhance your brand’s reputation and customer loyalty.
Leverage positive customer reviews in your marketing efforts to build credibility and trust. Share testimonials on your website, social media, and in advertising materials. User-generated content is a powerful tool for attracting new customers, as people tend to trust peer recommendations over traditional marketing.
Ensure that your team is trained on how to use the review management software effectively and how to respond to reviews in a timely, empathetic, and constructive manner. Consistency is key - your team should be aligned on tone and approach, and well-versed in using the software’s features to drive the best possible customer experience.
By following these best practices, your business can maximize the value of customer review management software and foster stronger customer relationships.
AskNicely does more than just help teams manage reviews, it's a comprehensive platform that connects the dots between delivering exceptional customer service, gathering actionable feedback, and empowering frontline employees to drive continuous improvement.
With AskNicely, your business can:
By using AskNicely, you not only streamline your customer review management but also enhance the overall customer experience through actionable insights and real-time team activation.
Book a demo to see how AskNicely can transform your customer review management process and help you deliver exceptional service that drives loyalty, referrals and growth.
