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Living in the Purple

Lots of people ask about the culture at AskNicely. The core essence of AskNicely is "appreciation". It's what we stand for and a key principle that guides what we do each day. We appreciate different backgrounds, different contributions, different points of view and, most importantly, each other. It's how we win, together.

We check our egos at the door and approach our work with curiosity, because we don't have all the answers and we learn fastest together, celebrating our wins along the way.

There are three non-negotiables to what we call “living in the purple”:

Be nice

We believe a great business can be built by nice people who are nice to each other.

Play to win

Bring your "A" game. We have high standards but always favor speed over perfection.

Love your feedback

Ask for feedback from others to improve your game. Share yours to help them improve theirs.

@Ask Nicely

A glimpse behind the curtain: Here are some of highlights from our team adventures.

Our promise

"We’re committed to building a stronger business with great diversity"

Aaron Ward


  • By hiring people of color, women and other underrepresented peoples.
  • By creating work opportunities specifically focused on underrepresented youth.
  • By investing in pathways to help people to see and seize their potential.
  • By educating ourselves to remove bias, promote equity and celebrate difference.
  • By being transparent about our progress/impact and sharing our learnings.

We're investing in you

Paid time off

20 days plus public holidays and sick days

Nice days

5 extra days for mental health and well being

Paid parental leave

8 weeks for both caregivers, including adopted children

Medical Insurance

100% medical insurance coverage for you and your family

Learning & Development

$1,500 annual budget for your professional development

Retirement Savings

We match contributions up to 4% of your salary

Referral Bonus

$2,500 for referring nice people to work at AskNicely

Share Options

Everyone shares in the success of AskNicely

You're awesome. We're hiring!

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