Employee activation

for targeted improvement at the source

Don’t keep your CX feedback locked in the boardroom. Inspire every member of your team with customer feedback to enhance operational efficiency and customer satisfaction. Deliver consistently exceptional experiences that set you apart.


The secret to CX excellence is frontline activation

Make recognizing and rewarding frontline teams core to your CX process. Reach customer experience targets with transparent and actionable feedback loops that increase motivation, highlight coaching opportunities, and drive sustainable growth.

Change management across locations

Skip one-size-fits-all policies - they never stick. AskNicely automatically analyzes customer feedback by location and recommends specific action to improve CX. 

Let customers empower your frontline
Encourage a supportive work environment by connecting the work your teams do with the customers they benefit to improve employee retention and motivation. 

Easily identify CX training needs

It’s difficult to identify areas for customer service development without specific insights. Improve your coaching and training programs with comprehensive data.

Retain and inspire your team

Busy managers don’t have time to motivate every team member 1:1. Why not let customers help? Surface responses directly to staff to create meaningful feedback loops.
Join 1,000+ companies who AskNicely
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Report cards

Clearly define success and progress. Give team members and managers a dashboard view of where they’re winning, where they can improve, and how they’re tracking towards goals.
Celebrate success with spaces to add personalized praise
Surface results to managers to encourage productive coaching
Improve NPS and CSAT scores by employee, team, and location
Dashboard mockup
Dashboard mockup

Personalized employee dashboards and digests

Keep CX top of mind for everyone with personalized weekly email updates that summarize key feedback. Can’t wait for the results? Pull up your report anytime on web or mobile.
Digests update and send automatically
Provide customized insights directly related to individual performance
Highlight what’s going well and areas for focus

Shout outs and recognition

Catch your people doing things right in real time with recognition for achieving customer experience goals. Celebrate good times, come on!
Reward your team for delivering awesome service
Show frontline staff that their managers and leaders care
Connect CX directly to employee success everyday
Dashboard mockup
Dashboard mockup

Coaching playbooks

Customer feedback is aggregated by topic into coaching playbooks. When the frontline receives negative feedback in that area, they will automatically receive targeted coaching.
Promote continuous service excellence with microlearning moments
Focus on business-critical scorecard topics
Improve NPS and CSAT scores in areas that matter most

AskNicely app

Customer interactions happen everywhere, so your team should be able to access AskNicely anywhere. All scores and feedback are accessible from the free AskNicely app.
Engage with customers the moment feedback arrives from any mobile device 
Customizable views for frontline teams and managers
Centralize all CX-related data, goals, and feedback
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Dashboard mockup

AskNicely TV

Put CX performance on the big screen. Foster a feedback-driven culture with a made-for-TV display that updates in real time. Ideal for break rooms and common areas!
Display relevant data and filter scores by team or location
New feedback and data appear in real time
Build a customer-first culture and drive higher satisfaction


No need to worry - AskNicely fits right in with your current workflow and tech stack. We’re in the business of creating better customer experiences, after all!
Enable personalized follow-ups in workflows by connecting with your CRM
On which integrations are relevant and why...
And this is probably the link to the integrations page...
Dashboard mockup
Dashboard mockup

Conversational style surveys

Providing feedback shouldn’t be a chore for your customers. Beautiful surveys that engage customers through a conversational and personalized approach that is designed to reduce survey fatigue and increase the quality of insights gathered.
Filter, export, and drilldown on the data quickly
Save, schedule, and automate reports to your inbox
Connect the tools you already use with 100+ integrations

Multi-channel feedback collection

Collect feedback from customers using email, SMS, or embedding surveys on your website, mobile app or in-store kiosk.
Filter, export, and drilldown on the data quickly
Save, schedule, and automate reports to your inbox
Connect the tools you already use with 100+ integrations
Dashboard mockup
Dashboard mockup

Survey builder

We make it simple and fast to create best in class NPS, CSAT and 5 star surveys, without needing to be an expert. Select from a range of question types or choose from our expert-written survey templates that you can easily customize.
Filter, export, and drilldown on the data quickly
Save, schedule, and automate reports to your inbox
Connect the tools you already use with 100+ integrations

How could a fully-activated frontline improve CX?

See how thousands of service businesses use customer feedback to motivate their teams.

Strengthen the connection between your team and your customers

Here's what happens when you AskNicely
“AskNicely TV has completely changed the speed with which we can react to feedback for our office. It's like having a real time view; in many cases, using it in our office creates eye opening experiences because our staff can see and understand the sentiment of our patients, which allows us to learn and serve them to their satisfaction each time they visit.”
Kelly DiNardo
Office Manager, North American Dental Group
"AskNicely changed our coaching conversations. We now have regular examples of excellent customer service to coach from, and our team leads actually compete to get to the top of the AskNicely leaderboard”
Wayne Pointon
Global General Manager, Service Delivery, DebitSuccess
“My frontline staff have a vested interest in AskNicely Surveys and take it personally if our score is not a 10. It has changed the attitude of the Frontline Staff to be more positive. I have a new Advisor and she has taken to the app straight away and checks it daily, sometimes more than once a day.”
Tony Latham
Service Manager, Honda New Zealand
“The chance to really hear what the clients are thinking and feeling good or bad has had a major impact on how the business is operating since starting our surveys. The staff morale has increased by such a huge percent being able to hear what clients think of us. The client referrals have increased as well since starting AskNicely.”
Jessica Gechas
Hospital/Practice Manager, Midwest Veterinary Partners

Get started today!

Let us show you how thousands of services businesses improve CX and foster loyalty with customer feedback management.

Frequently asked questions

Everything you need to know about the product and billing.
What is frontline activation?
Frontline activation happens when organizations use customer feedback to inspire workers towards excellence. This enhances operational efficiency, boosts customer satisfaction, and improves NPS and CSAT scores by transforming the way frontline employees engage with their roles.
Why should I reward frontline employees for positive customer feedback?
Roughly two thirds of the customer experience is directly impacted by the frontline. That’s a huge chunk of your business! Ensuring that your frontline staff is directly motivated to make every customer interaction great can have a massive impact on your CX and your bottom line.

Businesses with employee recognition programs see:

Reduced employee turnover - 63% of survey respondents who were “always” or “usually” recognized were “very unlikely” to hunt for a new job in the next 3 to 6 months.

Higher employee satisfaction - 40% of employed Americans would put more energy into their work if they were recognized more often.

More efficient employees - Survey respondents from organizations with employee satisfaction programs saw a 64% increase in employee efficiency.

Higher customer satisfaction - Businesses with frontline satisfaction programs saw a 73% increase in customer satisfaction.

Revenue improvement - Businesses with frontline satisfaction programs saw a 25% increase in revenue improvement.

Learn more >
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Hard part’s over - turn it into an asset

Great customer experiences shouldn’t stay trapped within your organization’s walls - put them to work to improve reputation and grow revenue.