World leading NPS software: Get customer loyalty with real-time feedback

Run a winning NPS survey tool with AskNicely – built for businesses that love their customers and want to improve customer retention through smarter feedback.
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A net promoter score software built for business growth

Companies with advanced NPS programs are more than twice as likely to achieve both >100% annual growth and net-negative churn (NPS Benchmark Study by Bain.) With AskNicely’s feedback loop and built-in survey templates, you fine-tune your customers’ experience, improve retention, and drive meaningful results.

Understand how you score, and view results and recommendations on any device you use, including TV Dashboards, our mobile app, PowerPoint, Slack, and over 40 CRM systems, such as Salesforce. AskNicely connects the dots between survey responses, NPS data, and your frontline team members.
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Net promoter score surveys customers actually like

Collect feedback with our easy NPS surveys that people want to complete. AskNicely’s survey software gives you higher response rates and better customer insights. 

Start a conversation, not an interrogation, with prompts at the right time, surveys on any device, and follow-up questions that explore how your passives, detractors, and promoters feel.

Choose from a library of proven templates, or create your own using our flexible customization options. Keep your brand voice consistent while digging deeper into the drivers of customer satisfaction (CSAT) and customer effort score (CES).
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Use our NPS feedback calculator to score, benchmark and track NPS

How do you measure up? We've made it easy to calculate your CSAT, CES, and NPS ranking. Use our super simple calculator to track your score, benchmark it against others, and start building your growth engine with real NPS data.
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Frequently asked questions

Everything you need to know about the product and billing.
How is NPS score calculated, and what is considered a good NPS score?
Net promoter score (NPS) is a leading customer experience metric that asks respondents how likely they are to recommend your business on a scale of 0 to 10. It’s calculated by subtracting the percentage of detractors (0 to 6) from promoters (9 to 10). Passives (7 to 8) are not counted in the score, but their feedback can still offer valuable customer insights. A score above 0 is good, 50+ is excellent, and industry-specific benchmarks can help you understand your relative performance.

‍Use our free NPS calculator here.
How does NPS software work?
NPS survey tools automate the process of sending surveys, collecting survey responses, analyzing NPS data, and providing actionable insights based on real-time customer sentiment. AskNicely also integrates with your CRM and customer tools to create a closed feedback loop, empowering your frontline team to take immediate action based on real-time results. The functionality goes beyond feedback collection, it drives outcomes.
Who should use NPS software?
Any business looking to improve customer satisfaction, grow loyalty, and boost retention should use an NPS solution. It’s especially valuable for multi-location businesses, service brands, or companies managing diverse customer segments. We work with and help optimize powered businesses across healthcare, SaaS, home services, finance, and more. If you're aiming to understand your customer base better and act on feedback in real time, NPS software is a must-have.
What features should I look for in NPS software?
Look for NPS platforms with robust functionality like customizable survey templates, real-time analytics, smart segmentation, and deep integrations. You'll also want a platform that supports a two-way feedback loop, offers strong API support, and provides AI sentiment analysis to help analyze CSAT, CES, and NPS data at scale. AskNicely includes all of the above, plus intuitive dashboards and frontline enablement tools.
Can I customize my NPS surveys?
Yes. AskNicely offers extensive customization options, letting you tailor your templates, NPS questions, branding, and language to fit your tone of voice and customer journey. This level of flexibility improves both survey responses and the quality of your customer insights.
Does AskNicely’s NPS software support multiple channels for surveys?
Absolutely. AskNicely supports in-app survey delivery across email, SMS, web, and kiosk, so you can meet customers where they are. Multi-channel flexibility ensures high response rates and a more representative view of your customer experience across different touchpoints.
Does NPS software provide real-time feedback?
Yes, real-time feedback is one of the top features of the best NPS software. AskNicely ensures your team can view and act on feedback the moment it’s received, closing the feedback loop and reducing time to resolution. It’s one of the fastest ways to improve customer experience and increase retention across the entire customer lifecycle.
Can I integrate AskNicely’s NPS software with my CRM or customer support tools?
AskNicely integrates seamlessly with popular tools like Salesforce, HubSpot, Zendesk, Zapier, and more. These integrations ensure that customer feedback flows directly into your existing workflows, enabling smarter segmentation, faster follow-up, and a more connected customer experience strategy.
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