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NPS® CALCULATOR

Quickly calculate your Net Promoter Score with our super simple NPS calculator

We've made it easy to figure your net promoter score.
To start, enter the total responses for each score in Step 1, or you can just enter the total promoters, passives, and detractors in Step 2.

What is NPS?


Your net promotor score (NPS) is an important measurement of customer loyalty and satisfaction. Loyal customers say great things about your brand, spend more, and stay customers longer. For a great introduction to NPS, check out our blog post, What is Net Promoter Score?
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Can I Calculate Net Promoter Scores Manually?


Yes! For a manual NPS score calculation, you can follow the following formula:

Promoters score 9-10. These are your happy customers who are shouting your praises!
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Neutrals are 7-8 and are taken out of the equation: they are people who are satisfied by your product but aren’t singing your praises just yet. They are also more likely to jump ship for a competitor.
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Detractors score 0-6. These are the customers who aren’t happy at all. They may say negative things about your company to others, and they can damage your brand.
NPS Calculator

Net Promotor Score Calculation Example

For example, if you have the following list of NPS responses to the question “How likely is it that you would recommend our company / product / service to a friend or colleague?” with answers given on a 1-10 scale:
‍9, 7, 10, 3, 9, 8, 10, 2, 9, 10
You would take the number of promoters (9-10) and subtract the number of detractors (0-6):
6 - 2 = 4
Then divide by the total number of responses:
4 ÷ 10 = 0.4 
Then multiply by 100:
0.4 x 100 = 40 
There you have it. Your Net Promoter Score is 40.

NPS Calculator, interpreting results

Interpreting Your NPS Score

Interpreting your net promoter score requires context. What makes a good score depends on your industry, your competitors, and your own track record. First of all, we recommend looking at your specific industry’s benchmarks. If your organization's net promoter scores are near those benchmarks then you're off to a good start. Next it’s worth doing competitive analysis by rating your scores alongside your closest competitors. Don’t forget to keep track of your score trends over time. A score of 20 might be great if you were at 0 last year, but if you’re trending down it's time to take action.

When you're ready to start collecting feedback so you can respond and improve your NPS, check out our award-winning customer feedback software.

NPS Calculator FAQ

Why is the NPS Important?

Net Promoter Score is a great snapshot of customer satisfaction. It is incredibly useful for benchmarking the quality of your customers' experiences against competitors and your wider industry. It’s not the only feedback you should be gathering from your customers, but consider it delivers meaningful results to help you develop a more advanced customer success strategy. Ideally you should combine your NPS survey with strategic follow-up questions and actionable insights for your customer service teams. That way you can fix issues and create more advocates and promoters.

What is a good NPS Score and how can I increase it?

Although there's not a "one size fits all" answer to the common question “what is a good NPS Score," we've collected a number of resources to help you benchmark your organization's performance from 0 to 100. The first step is to automate customer feedback collection with beautiful, engaging customer surveys and followups that provide deeper contextual feedback.

Your NPS gives you the big picture about the customer journey from your customers' point of view. The customer journey is a collection of experiences that began with their first introduction to your brand and carried through every in-person or digital interaction afterwards. To make meaningful improvements, you'll have to understand the most impactful customer interactions. Perhaps your customer service call center is providing friction? The best place to start learning about this important topic is our blog post that explains six keys to improve customer experience.

Why you should benchmark your NPS?

We’re so glad you asked! Our latest benchmark study shows that "Brands that embrace a modern, advanced NPS process are more than twice as likely to achieve over 50% annual growth and net-negative churn.” Benchmarking NPS can help you drive your customer satisfaction strategy and maintain a competitive edge through customer loyalty and referrals.

Helpful NPS Articles & Guides

The following three articles provide additional NPS guidance to help you collect, analyze, and act on your customer feedback.
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AskNicely's NPS Benchmark StudyHow to choose the best NPS SoftwareUsing NPS to get more reviews

Time to start leading from the frontline?

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