Streamline business growth with CX management software

Transform how your business listens, learns, and responds to customer feedback with AskNicely: the customer experience management tool built for companies that want to deliver the best customer experience, improve customer engagement, and grow revenue through smarter customer insights.
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A customer experience management platform built for business growth

Companies that actively measure and act on customer interactions consistently outperform their competitors in terms of customer loyalty, retention, and revenue growth. AskNicely’s CXM software helps you collect, analyze, and act on real-time feedback across all customer touchpoints in the customer lifecycle.

See actionable insights and recommendations on any device — including mobile apps, TV dashboards, Slack, PowerPoint, Zoho, Microsoft, and over 40 customer relationship management (CRM) systems like Salesforce, Zendesk, and Adobe Experience Manager.

Our cloud-based platform bridges the gap between CX metrics and your frontline teams, ensuring every customer relationship is strengthened and every workflow drives value.
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Customer experience software your team will actually use

Collect customer feedback with surveys and prompts that feel natural, not intrusive. AskNicely’s CX management software makes it simple to understand customer sentiment, explore pain points, and identify areas for improvement through advanced feedback management.

Select from proven survey templates or fully customizable options to align with your brand's voice. Track CSAT, NPS, and CES while uncovering customer insights that help you reduce churn, improve customer support, and deliver the best customer experience. With omnichannel integrations, your team can respond across social media, chatbots, self-service, and even your ticketing system.
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Track, benchmark, and improve customer experience performance

How are your CX initiatives performing? AskNicely makes it easy to track key performance indicators, benchmark results against industry standards, and take actionable steps that improve retention, customer loyalty, and revenue.
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Our SaaS CXM software allows companies to measure:
- Net promoter score (NPS)
- Customer satisfaction score (CSAT)
- Customer effort score (CES)
- Sentiment analysis and response trends by team, product, or touchpoint
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Use these analytics tools to close feedback loops, break down silos, and design workflows that address customer needs and pain points in real time. Notifications keep your teams aligned, ensuring every interaction delivers impact.
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Frequently asked questions

Everything you need to know about the product and billing.
How is NPS score calculated, and what is considered a good NPS score?
Net promoter score (NPS) is a leading customer experience metric that asks respondents how likely they are to recommend your business on a scale of 0 to 10. It’s calculated by subtracting the percentage of detractors (0 to 6) from promoters (9 to 10). Passives (7 to 8) are not counted in the score, but their feedback can still offer valuable customer insights. A score above 0 is good, 50+ is excellent, and industry-specific benchmarks can help you understand your relative performance.

‍Use our free NPS calculator here.
How does NPS software work?
NPS survey tools automate the process of sending surveys, collecting survey responses, analyzing NPS data, and providing actionable insights based on real-time customer sentiment. AskNicely also integrates with your CRM and customer tools to create a closed feedback loop, empowering your frontline team to take immediate action based on real-time results. The functionality goes beyond feedback collection, it drives outcomes.
Who should use NPS software?
Any business looking to improve customer satisfaction, grow loyalty, and boost retention should use an NPS solution. It’s especially valuable for multi-location businesses, service brands, or companies managing diverse customer segments. We work with and help optimize powered businesses across healthcare, SaaS, home services, finance, and more. If you're aiming to understand your customer base better and act on feedback in real time, NPS software is a must-have.
What features should I look for in NPS software?
Look for NPS platforms with robust functionality like customizable survey templates, real-time analytics, smart segmentation, and deep integrations. You'll also want a platform that supports a two-way feedback loop, offers strong API support, and provides AI sentiment analysis to help analyze CSAT, CES, and NPS data at scale. AskNicely includes all of the above, plus intuitive dashboards and frontline enablement tools.
Can I customize my NPS surveys?
Yes. AskNicely offers extensive customization options, letting you tailor your templates, NPS questions, branding, and language to fit your tone of voice and customer journey. This level of flexibility improves both survey responses and the quality of your customer insights.
Does AskNicely’s NPS software support multiple channels for surveys?
Absolutely. AskNicely supports in-app survey delivery across email, SMS, web, and kiosk, so you can meet customers where they are. Multi-channel flexibility ensures high response rates and a more representative view of your customer experience across different touchpoints.
Does NPS software provide real-time feedback?
Yes, real-time feedback is one of the top features of the best NPS software. AskNicely ensures your team can view and act on feedback the moment it’s received, closing the feedback loop and reducing time to resolution. It’s one of the fastest ways to improve customer experience and increase retention across the entire customer lifecycle.
Can I integrate AskNicely’s NPS software with my CRM or customer support tools?
AskNicely integrates seamlessly with popular tools like Salesforce, HubSpot, Zendesk, Zapier, and more. These integrations ensure that customer feedback flows directly into your existing workflows, enabling smarter segmentation, faster follow-up, and a more connected customer experience strategy.
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