Make 5-star service a habit for every technician

Customer experience software helps pest control companies turn customer feedback into daily habits that motivate techs, delight customers, and drive repeat business. Unlike basic survey tools, the best platforms deliver feedback directly to technicians, not just management. This means your front-line workforce gets real-time insights after each appointment, helping them understand what customers value and where they can improve.

Most pest control companies use a mix of Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) to measure experience:
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    ● NPS asks customers how likely they are to recommend your service on a scale of 0-10.
    ● CSAT measures satisfaction with a specific interaction.
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The most effective approach combines these metrics with automated feedback collection triggered after each service appointment.

Online reviews only capture feedback from a small, self-selected group, which is typically made up of your happiest or most frustrated customers. Automated surveys sent after every appointment give you a more complete picture of customer sentiment and let you address issues before they become public complaints.

The most effective strategy uses both:
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  ● Surveys provide comprehensive feedback and help you catch issues early.
  ● Positive survey responses can be channeled into public reviews to boost your online reputation and local SEO.

The most effective approach is implementing a customer experience platform that provides real-time feedback to your front-line workforce. When technicians see their own performance data, customer comments, and how they compare to teammates, service quality becomes more consistent across locations. This visibility and frontline activation is what helped Aptive transform its lowest performers to match its best performers.

Look for platforms that integrate with your management software, like PestPac or FieldRoutes, and deliver feedback to both managers and technicians.
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Key features to look for include:
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  ● Real-time dashboards
  ● Automated post-appointment surveys
  ● Technician-level performance tracking
  ● AI-powered analysis to identify patterns in customer feedback
  ● Automated alerts for negative feedback
  ● Case management for service recovery

AskNicely integrates directly with pest control management systems, including PestPac and FieldRoutes, to keep customer data synchronized. These integrations automatically trigger surveys after service appointments, pull in customer and technician information, and route feedback to the appropriate team members. This eliminates manual data entry and ensures feedback collection happens consistently after every job without changing your existing workflows.

Minimal training is required. Technicians receive feedback on their mobile devices in a simple, visual format showing their scores, positive customer comments, and areas to improve. The gamification elements like leaderboards, badges, and team recognition create natural engagement.

Most pest control companies see measurable ROI within three months:
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  ● Aptive achieved a 28-point NPS increase and found that rework cost savings alone paid for the platform
  ● Platinum Pest Solutions saved a significant account within the first few weeks, covering their investment immediately

AskNicely sends immediate alerts when a customer leaves negative feedback, allowing you to address issues before they become public reviews. Managers can respond through the platform, document resolution steps, and schedule follow-up visits.Aptive achieved a 28-point NPS increase and found that rework cost savings alone paid for the platform
Platinum Pest Solutions saved a significant account within the first few weeks, covering their investment immediately

Yes. AskNicely automatically identifies promoters who give high ratings and invites them to leave a Google review while their positive experience is fresh. This targeted approach increases review volume significantly compared to asking all customers. The AskNicely platform makes it easy for satisfied customers to share their experience publicly, which drives both your online reputation and local SEO performance, attracting new customers searching for pest control services in your area.