NPS Best Practices

5 NPS Myths Debunked

AskNicely Team

Net Promoter Score (NPS) has become a popular metric for gauging customer loyalty and driving business growth. However, like any widely adopted concept (e.g AI, plant-based meats or dipping your fries into your softserve (it’s a thing), it has attracted its fair share of myths and misconceptions. Is NPS really reliable? Does NPS truly reflect loyalty? Does a high NPS score guarantee success? In this blog, we will debunk five common NPS myths, shedding light on the truth behind this powerful tool for measuring and improving the customer experience.

Myth 1: NPS is Just a Number

Some people mistakenly perceive NPS as a mere numerical value without much significance. With no qualitative data behind it, what is the number supposed to tell you? However, NPS is much more than just a number. It represents the collective sentiment of your customer base and serves as a compass for your organization's customer-centricity. When you look at trends in your NPS scores, you can easily spot what’s working, and what’s not – down to a location, branch and individual employee level. For example, you may find a common denominator between all your branches with a high NPS score, or a common denominator between your branches with a low NPS score. This data can be used to implement the necessary measures that will help your lowest performing locations, branches, or frontline employees match your best. 

Myth 2: NPS is Outdated 

While NPS is widely used, it is definitely not outdated. The fundamental concept of NPS, which focuses on the likelihood of customers recommending a brand, remains as relevant today as it was when it was first introduced back in 2003. In an era where customer experience is a key differentiator, NPS helps businesses gain actionable insights into their customer base, identify areas for improvement, and drive customer-centric strategies. Moreover, NPS can be easily integrated into existing feedback systems, modern tools and AI to provide a comprehensive view of the customer journey. With its ability to measure and track customer loyalty over time, NPS continues to be a valuable tool for businesses to improve their customer experience and drive sustainable growth in the modern world. 

Myth 3: NPS is a One-Size-Fits-All Solution

Some skeptics argue that NPS oversimplifies the complex nature of customer satisfaction and loyalty. Is it fair to boil the customer experience down to a single metric? While it's true that NPS is a straightforward metric, its power lies in its consistency and simplicity. While you can combine NPS data with qualitative insights from surveys, interviews, social listening and other feedback channels – NPS, when gathered consistently serves real-time insights into your customer preferences as and when they unfold, which allows you to deliver tailored experiences that hit the mark every time. However, NPS is not a one-size-fits-all solution, and serves as a starting point, a foundation for deeper customer feedback and analysis.

Myth 4: A High NPS Guarantees Success

It's a common misconception that a high NPS score automatically guarantees success. While a high NPS is undoubtedly an encouraging sign, it's not a foolproof indicator of business prosperity. Organizations must dig deeper and analyze the factors contributing to their NPS score. By identifying the drivers behind promoters, detractors, and passives, businesses can implement targeted improvements, boost customer satisfaction, and turn more customers into brand advocates. Using cascading questions in your NPS surveys, such as “why”, can help you uncover the reasons behind scores, which can be used to make data-driven decisions for continuous improvement. NPS scores are also constantly in motion, a high NPS score on one day doesn't guarantee a high NPS score for the next day. Improving the customer experience is an ongoing journey, and complacency can be the biggest killer to long term success. 

Myth 5: NPS is Only Relevant for Sales and Marketing

Some believe that NPS is solely relevant for sales and marketing teams. However, NPS is a company-wide metric that should be embraced by every department – particularly frontline teams. Customer service representatives, support agents, and other frontline employees are often the primary point of contact for customers, and their interactions significantly impact customer satisfaction and loyalty. By incorporating NPS into the daily operations of these teams, employees gain a deeper understanding of the customer's perspective and can make real-time adjustments to meet their needs. Empowering employees with NPS insights allows them to take ownership of the customer experience, identify areas for improvement, and be recognized and celebrated with real customer gratitude when they’re doing a great job. 

Wrapping Up

Net Promoter Score (NPS) remains one of the most powerful tools for measuring and improving the customer experience. By debunking common myths surrounding NPS, we have emphasized the significance of this metric as a compass for organizations striving for customer-centricity. NPS goes beyond a mere number, offering actionable insights, personalized strategies, and opportunities for growth. By integrating NPS into the DNA of your organization, you can enhance customer satisfaction, foster brand loyalty, and drive more consistently awesome experiences!

Up Next: The Art of Asking for Customer Feedback 

AskNicely Team
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AskNicely Team

AskNicely Team
About the author

AskNicely Team

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