AskNicely vs. Qualtrics

Compare Qualtrics to AskNicely side-by-side to see why businesses choose AskNicely as their customer experience management platform.
Features

Always know what your customers are thinking

AskNicely helps customer-obsessed organizations streamline feedback management with engaging surveys shared at critical moments so your whole team understands your customers inside and out.

Consistent customer feedback

Keep your finger on the pulse with an always-on feedback generation engine. Close gaps in your understanding of customer needs and act on CX trends before they become problems. 

Accessible CX data for all

You don’t need a statistics degree to understand AskNicely survey results. Everyone on your team, from executives to the frontline, gets user-friendly CX data that’s actionable for their role.

Timely and effective response management

When feedback comes in, your team needs to act fast. Collect and respond to feedback, then track trends from one platform. Never miss another opportunity to improve customer experience!

A unified approach for every location

Whether you have 5 locations or 5,000 (or more!), standardizing customer feedback collection improves CX everywhere. Identify areas for improvement at the local and global level. 
Features

Here’s why teams choose AskNicely over Qualtrics

Customer experience management first

AskNicely focuses on managing customer experiences so you can turn feedback into earned growth, rather than collecting broad data on every customer and employee interaction.

Respond to customers in-platform

AskNicely helps you automate and simplify customer feedback responses so you can fix issues right away. Direct customer response is handled via off-platform integration in Qualtrics.

Get CX answers faster

AskNicely is built to get you to the answers to your CX woes rather than putting the effort on you to get insight from collected data. Know your “so what” and derive value faster.

Easier to use

According to G2 reviews, AskNicely is easier to use, set up, manage, and offers better customer support.
Features

Performance leaderboards

Close the loop with customers faster with workflow automation that streamlines management of feedback responses. Turn detractors into your biggest fans. 
Automatically send responses or trigger other actions based on your criteria
Add follow-up emails, staff task creation, or issue escalation triggers to workflows
Accelerate response times to fast-track customer loyalty 
Dashboard mockup
Dashboard mockup
Features

Presentation-ready reports

Track compliance with SLAs directly in AskNicely. Each point of feedback is logged in and monitored from a real-time dashboard, so everyone knows exactly where things stand.
Input your SLAs once, track progress long-term
Monitor feedback from initial receipt through to resolution
Connect the tools you already use with 100+ integrations
Features

Integrations

No need to worry - AskNicely fits right in with your current workflow and tech stack. We’re in the business of creating better customer experiences, after all!
Enable personalized follow-ups in workflows by connecting with your CRM
On which integrations are relevant and why...
And this is probably the link to the integrations page...
Dashboard mockup
Dashboard mockup
Features

Conversational style surveys

Providing feedback shouldn’t be a chore for your customers. Beautiful surveys that engage customers through a conversational and personalized approach that is designed to reduce survey fatigue and increase the quality of insights gathered.
Filter, export, and drilldown on the data quickly
Save, schedule, and automate reports to your inbox
Connect the tools you already use with 100+ integrations
Features

Multi-channel feedback collection

Collect feedback from customers using email, SMS, or embedding surveys on your website, mobile app or in-store kiosk.
Filter, export, and drilldown on the data quickly
Save, schedule, and automate reports to your inbox
Connect the tools you already use with 100+ integrations
Dashboard mockup
Dashboard mockup
Features

Survey builder

We make it simple and fast to create best in class NPS, CSAT and 5 star surveys, without needing to be an expert. Select from a range of question types or choose from our expert-written survey templates that you can easily customize.
Filter, export, and drilldown on the data quickly
Save, schedule, and automate reports to your inbox
Connect the tools you already use with 100+ integrations
Join 1,000+ companies already growing
Company logo
Company logo
Company logo
Company logo
Company logo
Company logo
AskNicely and Qualtrics comparison for experience management
Feature AskNicely Qualtrics
Send customer experience surveys Purpose-built for measuring customer experience. Generic survey platform, primarily for academic and market research.
AI-powered dynamic surveys AI adjusts questions in real-time to gather richer customer feedback. Static surveys designed for market research.
In-platform customer response Reply to feedback within AskNicely via email or integrations with Slack and Teams. Responding to feedback requires leaving the platform or building custom workflows.
AI-driven insights Surface trends and priorities for CX improvement, no data team needed. Powerful analytics, but requires specialist skills.
Multi-location visibility Out of the box performance tracking across every branch, team, or region. Available via advanced dashboards, but requires configuration.
Surface and track CX improvements Set Focus Areas by location to gather specific additional feedback. None
Celebrate success Recognize and share great customer moments to motivate teams. None
Turn feedback into reviews Convert positive feedback into public reviews to boost online reputation. Review solicitation via email/SMS invitations.
Reputation management Monitor and respond to reviews in one place, benchmark against competitors. Monitor and respond to reviews in one place, benchmark against competitors.
Assigned success partner Assigned CX expert who understands your business and goals. Limited to the highest-tier enterprise plans.

Here’s what happens when you AskNicely

Compare AskNicely and see how we help our customers drive growth through better experiences
“AskNicely has revolutionized the way we collect feedback from clients. Previously we had sent out traditional surveys which are so easy to forget about or not respond timely to. With AskNicely, it's live and constantly updating, and the responses can be automated, so you never forget to thank anyone, or ask them for more feedback. We also have the TV screen displaying live results in the office, which has created some nice competition.”
Rebecca Steele
Director, AES International
“The platform's intuitive interface and customizable surveys made gathering insights a breeze, and the real-time feedback alerts empowered us to address concerns swiftly. AskNicely's NPS tracking and robust analytics have become invaluable tools for measuring customer loyalty and steering our business toward continuous improvement.”
Dante Becerra
Technical Support Engineer, Softserve
“With AskNicely we saved a lot of resources and customers are happy since the survey takes not even a minute. We can now focus on problem-solving rather then data collection.”
Henrik Brandt
Manager, Aftersales Continental, ANCA Europe GmbH

Frequently Asked Questions

AskNicely is the preferred solution over Qualtrics due to our:

  • Focus on customer experience, rather than a larger feature set that includes employee experience and research.
  • Built-in feedback management features to respond to any customer directly in the platform and provide a better experience.
  • Ease of use, implementation, and management.
  • Better customer service, including an assigned customer success representative.
  • Unlimited user accounts, so your ability to measure every customer experience and share that knowledge with all members of your team — from executives to the front line — is never capped.
  • Ability to automatically identify and assign important customer feedback from any source.

While many customer experience management (CXM) platforms emphasize reputation management, loyalty programs, and generalized market insight, AskNicely's unique approach recognizes that sustainable growth for service businesses requires addressing the underlying operational inefficiencies that constrain earned growth. These include:

AskNicely supports proactive problem resolution.
Service quality can suffer due to variations in employee skills and attitudes. AskNicely provides tools to proactively identify and resolve customer issues, preventing escalations and negative impacts to the overall service experience, as well as poor experiences making their way into public reviews or forums.

AskNicely supports employee motivation and activation.
In services businesses, the frontline team is everything. AskNicely provides ongoing employee performance management and gamified motivational tools to support consistent, high-quality service delivery. By providing specific data-driven insights into location- and employee-level performance alongside full-team visibility and gamification, managers can coach more effectively and employees are more motivated to deliver exceptional customer experiences.

Even a strong customer strategy is handicapped by unresolved operational challenges. AskNicely helps service businesses align and empower teams with real-time customer feedback to unlock sustained, profitable growth.

There are several key ways in which Customer Experience Management (CXM) software helps services businesses:

  • Driving earned revenue growth: By improving reputation, service quality, and customer satisfaction, CXM software can generate positive word-of-mouth, increase referrals, and enable upselling and cross-selling, ultimately driving revenue growth.
  • Enhancing customer satisfaction and loyalty: CXM software lets service businesses better understand customer preferences, provide tailored services, and foster customer loyalty through programs and incentives.
  • Improving consistency of service quality: Since service quality often relies on human performance, CXM software helps service businesses provide more consistent service through employee training, performance management, and customer feedback collection tools.
  • Reputation management: Word-of-mouth plays a huge role in the success of service businesses. CXM software can help you actively manage your online reputation, respond to reviews, and proactively address reputational issues before they hit public forums.
  • Improving operational efficiency: CXM software helps streamline processes, optimize resource allocation, and proactively resolve customer issues, leading to greater operational efficiency and cost savings.

AskNicely TV is a made-for-TV display that updates in real time so you can foster a feedback-driven culture. Display relevant data for any team or location from the break room or common area to put everyone in a customer-first mindset.

AskNicely’s pricing plans start at $449/month. Visit our pricing page for more information.

Want to see how feedback can drive earned growth?

Let us show you how thousands of services businesses simplify customer experience management.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.