Confident we're the best. Committed to proving it.
For a limited time:
✅ 50% off Learn package
✅ 90 days free of Grow and Transform
We're proving that we're the best at making change easy.  For a limited time:
50% off Learn package and 90 days free of Grow and Transform
Making change easy for you. For a limited time: 50% off our Learn package
and 90 days free of Grow and Transform. Sign up now.
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Smarter surveys. Stronger service. Serious savings.

Your goals change. Your surveys should too. AskNicely adapts in real time to improve retention, referrals, and revenue with every customer interaction. Let us show you how.
Your goals change. Your surveys should too. AskNicely adapts in real time to deliver results that move with you.
Watch DemoLearn more
AskNicely logo in white text

Smarter surveys. Stronger service. Serious savings.

Your goals change. Your surveys should too. AskNicely adapts in real time to improve retention, referrals, and revenue with every customer interaction. Let us show you how.
Your goals change. Your surveys should too. AskNicely adapts in real time to deliver results that move with you.
Watch DemoLearn more
AskNicely logo in white text

Smarter surveys. Stronger service. Serious savings.

Your goals change. Your surveys should too. AskNicely adapts in real time to deliver results that move with you.
Watch DemoLearn more
Trusted by industry leaders
Trusted by industry leaders

“We're proud of how far we've come, and AskNicely has been instrumental in helping us drive customer impact and operational alignment.”

Luis Marulanda, Chief Strategy Officer, Big Blue Bug Solutions

Why doesn’t customer experience actually improve?

Collecting feedback isn’t hard. It’s acting on feedback that’s tough. Most CX platforms expect people to figure out how to change, but AskNicely actually shows your team exactly what to do.
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Pricing

What is AskNicely?

AskNicely is a customer feedback activation platform that makes change easy. Built for people-powered teams, it connects feedback to action so you actually see results, not just reports.

What it does

$10/month
Get started

The advantage

$10/month
Get started
Basic features
Focus areas
Prioritize CX goals for each team or location
AI-recommended, auto-assigned, trackable and measureable
Dynamic surveys
Surveys that auto-adapt questions on the fly based on goals and customer response
Trackable and measurable performance to goals, up to 130% more qualitative data without triggering survey fatigue
Praise
Celebrate standout service moments and provide positive reinforcement
Auto-curated from customer comments, aligned to focus areas
Reporting and analytics
Analytics
Basic
Advanced
Advanced
CX digests
Weekly summaries for managers
Bite-sized, delivered via email, Slack or Microsoft teams
Feedback response
Assign issues to the right team
Automated workflows + case management
Analytics & coaching
Scorecards, trends and AI-powered summaries
Personalized dashboards by team, role
Reputation management
Request and manage online reviews; track public sentiment and ratings across locations and listings
Automate review requests, testimonial collection and monitor third-party review sites

Basic

Popular
$96/year
Basic features for up to 10 users with everything you need.
Get started

Business

$192/year
Advanced features and reporting, better workflows and automation.
Get started

Enterprise

$384/year
Personalised service and enterprise security for large teams.
Get started
Overview
Basic features
Users
10
20
Unlimited
Individual data
20GB
40GB
Unlimited
Support
Automated workflows
200+ integrations
Reporting and analytics
Analytics
Basic
Advanced
Advanced
Export reports
Scheduled reports
API access
Advanced reports
Saved reports
Customer properties
Custom fields
User access
SSO/SAML authentication
Advanced permissions
Audit log
Data history

Cinch increased their NPS from -13.7 to over 40

Read the full story >
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Company logo
Company logo
Company logo

Cinch increased their NPS from -13.7 to over 40

Read the full story >
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See more success stories

Case studies

Health and wellness

See how health and wellness brands use AskNicely.

Learn more >

Pest and home services

See how pest control and home services businesses use AskNicely.

Learn more >

Financial services

See how financial services businesses use AskNicely.

Learn more >

Here’s what happens when you
AskNicely

Arvind D
DUCA Financial Credit Union
AskNicely exceeded our expectations in delivering actionable insights swiftly.
‍
James K
Healthie
AskNicely has become an essential tool in our retention strategy.
‍
Michael B
Cinch Home Services
We can resolve issues quickly and make sure negative feedback is always addressed.
‍
Rhiannon L
Infrabuild
AskNicely’s Dynamic Surveys ensure our teams go into customer follow-ups fully informed.
Craig S
URComped
We've gotten a ton more Google reviews thanks to AskNicely.
‍
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Chris L
Jetstar Airways
The ability to see real-time customer feedback allows our crew to adjust their approach immediately.
Rhiannon L
Infrabuild
The insights from NiceAI helped us save hours of manual analysis.
‍
Wayne P
Debitsuccess
Our team leads actually compete to get to the top of the AskNicely leaderboard.
‍
Chris W
New Zealand Home Loans
AskNicely gave us the power to understand where the gaps were.
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Support

Frequently asked questions

Everything you need to know about the product and billing.
What is Transform?
Transform is AskNicely’s premium package that includes it’s next-generation feedback activation engine—an AI-powered system that turns customer feedback into daily team actions. It adapts survey questions in real time based on your business priorities, surfaces actionable focus areas, and reinforces behavior change through real-time praise and coaching triggers. In short: it’s change management, on autopilot.
Learn more
How is this different from other feedback platforms?
Most platforms stop at data collection and dashboards. AskNicely goes further by aligning every survey, insight, and customer comment with what your team is working on right now—like “scheduling,” “friendliness,” or “speed.” Transform updates surveys automatically, prioritizes what matters most, and nudges the frontline with clear next steps and instant recognition. No spreadsheets, no guesswork, no friction.
Who is this offer for?
This offer is designed for service businesses who:
‍
- Have a distributed frontline team
- Struggled to act on customer feedback consistently
- Have tried traditional CX programs that didn’t stick
- Are ready to try something simpler, smarter, and more effective

Whether you're leading operations, customer experience, or service quality, this trial is built for you.
What do I get in this limited-time offer?
We’re making it easier than ever to get started:
‍
 - 50% off your first year of our Learn package which includes all the basic customer feedback functionality you’d get from other vendors, plus;
 - 90 days free of Grow and Transform features so you can see behavior change in action before you commit to the AskNicely difference
 - Full access to dynamic surveys, focus areas, praiseworthy moments, and more
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Limited upfront commitment. Progress guaranteed.
What happens after the 90-day trial?
You’ll have three months to experience real change—free of charge. After that:
‍
- You can keep what’s working by upgrading to the full Grow or Transform package
- Or scale back to the Learn tier with the benefit of 50% off Year 1
- Our team will help you decide what’s best based on your usage, goals, and outcomes
‍
We believe the results will speak for themselves.
How fast can we get started?
You can be up and running in days, not months. Most customers are sending surveys in days and have fully onboarded their teams in less than a month.
Can I customize the surveys for my business or locations?
Absolutely - that’s the whole point. With Transform:
‍
- Surveys adapt by location based on each team’s focus
- You can set priorities ad the head office or frontline team level
- Your teams get the feedback they actually need, in the language that matches their work
‍
No more one-size-fits-all questions. Other customers who have implemented this approach have seen the volume and quality of their qualitative feedback jump over 130%.
What kind of results should we expect?
Teams using Transform have seen:
‍
- Increased employee engagement and ownership
- Higher survey response rates and richer qualitative feedback
- Rapid improvement on key CX drivers—within weeks
- More frequent praiseworthy moments and fewer missed opportunities
‍
It’s not magic. It’s just feedback that works.
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