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8 min read

Introducing AskNicely’s next-generation reporting

Nina Godlewski
October 1, 2025
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Your customer feedback needs to work for you. It should spark action every day, across every location, from the frontline to the C-suite. That’s why we’ve reimagined reporting for our customers with four new reports.

Our latest release comprises four powerful new reports designed to help turn feedback into action more quickly and easily. Together, these reports provide the visibility, accountability, and focus you need to elevate customer experience (CX) execution at every level of your organization.

Four new AskNicely reports to help you take action

1. Refreshed Head Office Dashboard

Head office leaders often lack a clear, scalable way to track accountability and share best practices. This lack of visibility leads to a lack of direction, and we wanted to change that.

To solve this problem, we created our new dashboard that surfaces top movers, engagement trends, and response rates in a clean, visual format. It includes a dynamic map view that displays everything you need to spot how different locations are performing at a glance.

This way, everyone from executives to regional managers can stay aligned around CX execution and feel empowered to drive consistent improvement.

AskNicely's refreshed Head Office Dashboard.

2. Survey Report

When you have better surveys, you get better feedback; it’s that simple. With traditional surveys, it can be difficult to know exactly where customers drop off within the survey.

We created the Survey Report to deliver a question-by-question breakdown of completion rates and customer engagement. With this report, AskNicely users will see a question-by-question breakdown of their surveys with completion rates and insights, along with recommended changes to improve design and boost that completion. We hope this provides users with a clear view into survey effectiveness, ensuring feedback collection stays strong and reliable.

AskNicely's refreshed Survey Report.

3. Spotlight View

One of AskNicely’s superpowers is attributing customer feedback to specific locations, teams, and even individuals. The new Spotlight View distills that data into a simple visual analysis of performance by location, team, or person. So, however you want to view this data, you can easily with just a few clicks.

This will enable admins and managers to recognize and celebrate their top performers, highlighting positive behaviors when applicable. But they’ll also be able to use it to identify who needs the most coaching and what that coaching should be focused on. All of this leads to higher customer experience ratings and ultimately, business growth.

AskNicely's refreshed Spotlight View.

4. Frontline Report

The new frontline report will help leaders gauge how much their frontline is engaging with customer feedback, if at all. This report is designed to give head office users visibility into focus areas, shoutouts, and frontline engagement across every location. This clarity of who is taking what action to better the customer experience allowed leaders to confidently reinforce accountability and celebrate wins by encouraging their teams to make feedback engagement a daily habit.

AskNicely's refreshed Frontline Report.

The wider picture of CX

These new reports are more than just a feature release; they’re part of our broader mission to make providing an exceptional customer experience simple, actionable, and part of your team’s everyday routine. We introduced the Transform Plan as part of this effort, and these new reports build upon that foundation. 

By providing every team member with the tools to see, understand, and act on customer feedback, we’re helping organizations build a culture of CX accountability that drives real results. 

See these new reports in action

If you’re an existing customer, reach out to your CSM to learn how to get the most from these new reports. And if you’re new to AskNicely or just exploring, you can book a demo or take a product tour to see how we turn customer feedback into daily action across your entire business.

Nina Godlewski
About the author

Nina Godlewski

Nina Godlewski is the Senior Manager of Content Marketing at AskNicely. She started her career in journalism before making the switch to content marketing. She's also written for Newsweek, Square, Teachable, USA Today, Fundera (by NerdWallet) and more.

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