Features

Connect your frontline to your bottom line

Data doesn’t have to overcomplicate life for you, your staff, or your customers. AskNicely turns volumes of CX data into actionable insights tailor-made for anyone on your team.
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Fire up earned growth with CX

We all know the value of a strong referral. We help you find opportunities for efficient growth through retention and referrals so you can beat growth targets, even when budgets are tight.

Highlight inefficiencies, prevent emergencies

If you don’t keep a pulse on customer feedback, you miss opportunities to streamline operations, reduce costs, and improve service. Stop issues before they become full-blown problems.

Wow customers at every location

Inconsistent service quality across different locations can lead to mixed results. Robust performance metrics help you ensure uniform experiences every time, everywhere.

Simplify CX data analysis

Quantifiable data is the foundation of measurable customer loyalty. Using top CX performance methodologies, we automate collection and analysis of customer feedback and hand you the results. Easy.

We lead in usability in our industry!

In the most recent G2 report, AskNicely scored highest in usability compared to our competitors!

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AskNicely is a leader in relationship management!

In G2’s most recent report, AskNicely scored highest in the relationship index for experience management compared to competitors.

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We’re a momentum leader in the industry!

In G2’s most recent report, AskNicely was named a momentum leader, thriving in momentum and satisfaction.

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We're a leader in the Experience Management Results Index

In G2's Spring 2025 report, AskNicely ranked highly for consolidating feedback and delivering actionable insights.

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Join 1,000+ companies who AskNicely
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Features

CX performance tracking

Real-time centralized dashboards display key metrics over time for all locations and teams. Track customer feedback, see response rates, and analyze trends to make better decisions.
Dive into NPS, CSAT, and 5-star scores
See all data in one place - your CX mission control
Filter by region, location, and team for 360o visibility
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Features

AI text analysis

Skip the math and get straight to the answers. Sentiment analysis and text analytics use natural language processing (NLP) to identify themes from customer feedback.
AI models process and analyze textual data from surveys
Data is grouped by sentiment to identify what customers care about most
Understand how customer preferences change over time
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Features

Data segmentation and exploration

From individuals to your entire company, segmentation lets you truly understand the “why.” Gain ocean-deep insight into how people, locations, and teams are performing.
Compare and contrast segments with crosstab analysis
Uncover statistically significant relationships and trends
Customize on the fly for informed decision-making
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Features

Service standard reporting

Got high-priority service standards? Show your team exactly where to focus. Create scorecard topics that can be tracked at the employee, team, and organizational level. 
Motivate staff with tangible, visible, and shared goals
Collect customer feedback in areas that matter most
Rally frontline teams and leadership around CX excellence
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Features

Performance leaderboards

Automatically rank locations and teams based on customer experience KPIs. Spark healthy competition, highlight areas of improvement, and, most importantly, celebrate excellence. 
Analyze location and team performance from a real-time leaderboard
Spotlight and incentivize stellar customer service
Identify successful strategies to replicate across your organization
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Features

Presentation-ready reports

Streamline the process of sharing insights derived from customer feedback with premade slide decks downloadable directly from the platform. 
Select specific data points and time frames
Produce visually engaging slides with one click
Share updates with stakeholders in moments, not hours
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Features

Integrations

No need to worry - AskNicely fits right in with your current workflow and tech stack. We’re in the business of creating better customer experiences, after all!
Enable personalized follow-ups in workflows by connecting with your CRM
On which integrations are relevant and why...
And this is probably the link to the integrations page...
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Features

Conversational style surveys

Providing feedback shouldn’t be a chore for your customers. Beautiful surveys that engage customers through a conversational and personalized approach that is designed to reduce survey fatigue and increase the quality of insights gathered.
Filter, export, and drilldown on the data quickly
Save, schedule, and automate reports to your inbox
Connect the tools you already use with 100+ integrations
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Integrations

Integrations

AskNicely fits right in with your current workflow and tech stack. We’re in the business of creating better customer experiences, after all!
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Features

Multi-channel feedback collection

Collect feedback from customers using email, SMS, or embedding surveys on your website, mobile app or in-store kiosk.
Filter, export, and drilldown on the data quickly
Save, schedule, and automate reports to your inbox
Connect the tools you already use with 100+ integrations
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Features

Survey builder

We make it simple and fast to create best in class NPS, CSAT and 5 star surveys, without needing to be an expert. Select from a range of question types or choose from our expert-written survey templates that you can easily customize.
Filter, export, and drilldown on the data quickly
Save, schedule, and automate reports to your inbox
Connect the tools you already use with 100+ integrations
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What could you do with better CX metrics?

Let us show you how thousands of services businesses use data to create mind-blowing customer experiences.
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See How

Measure every experience. Learn from every customer.

Here's what happens when you AskNicely
"AskNicely has been instrumental in our journey to identifying customer needs and improving the patient experience. The platform is incredibly easy to navigate, allowing for easy data and metric tracking, case management, and multi departmental feedback analysis. Additionally, the integration with our CRM was incredibly smooth and took very little time to set-up."
Laura Brady
Clinical Operations + Clinical Education/Training, Lensar
"Prior to AskNicely we had to send multiple Net Promoter Score surveys to track all of our offerings - and we had to send each group manually! It was a lot of work, the data was in different places, and it was hard to compare. With AskNicely, all of the work has been automated, and we can view everything from a single dashboard. I've saved hours of work per week with AskNicely.”
Ryan Holota
COO, Saskatchewan Science Center
Our customers

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Let us show you how thousands of services businesses improve CX and foster loyalty with customer feedback management.
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Frequently asked questions

Everything you need to know about the product and billing.
What are the best metrics to measure my customer experience?
Striving to improve customer experience, increase loyalty, and support sustainable growth?

We recommend measuring a combination of these customer experience KPIs:

1. Net Promoter Score (NPS)
2. CSAT -or- 5-Star

‍See why >
What is Net Promoter Score (NPS)?
NPS, or Net Promoter Score, measures customer loyalty and the likelihood of customers to recommend your product or service to others. It's an indicator of long-term customer satisfaction and a predictor of business growth through word-of-mouth. It asks customers "How likely is it that you would recommend [brand] to a friend or colleague?"

NPS categorizes respondents into three groups based on their rating on a scale of 0 to 10: Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters, resulting in a score ranging from -100 to 100.

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What is Customer Satisfaction Score (CSAT)?
CSAT, or Customer Satisfaction Score, measures customer satisfaction with a specific transaction or interaction. It provides immediate feedback on the quality of your service and customer support. It asks customers to rate their satisfaction on a scale from 1 (very unsatisfied) to 5 (very satisfied), though the scale can vary.

The typical CSAT question is, "How would you rate your overall satisfaction with the [product/service] you received?" The score is calculated as the percentage of customers who select the top two options (satisfied and very satisfied) out of the total number of responses, focusing on the proportion of satisfied customers.

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What is 5-star in customer experience?
5-star is a universal CX measurement method that is used to rate a wide range of items and experiences. Customers rate their satisfaction or quality of experience on a scale of 1 to 5 stars, with 1 being the lowest and 5 being the highest. The average star rating is calculated by adding up all the star ratings and dividing by the number of ratings. This provides an aggregate view of how well the product or service is perceived by customers.
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Target the change you want to see

Cultural change doesn’t happen overnight. Create the rituals and reinforcement you need to embed customer-centricity into your team’s DNA.
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